As you are probably discovering, there are a lot of great differences between us and the other guys that manage loyalty and gift card campaigns. One of the innovations that we are most proud of is the Loyalty Link.

It's a great way to encourage customers to return to your website again and again, and it's a great way to harness all of the data you collect about your customers and put it to work for you!

Very simply, Loyalty Link is a feature that you can add to any part of your website that allows customers to enter their user information and access their loyalty and gift card balances.

It's not just convenient for customers, it gives them a reason to keep coming back to your website again and again, where you can clue them in on your new products or services, your special promotions, and what's new with your business.

Here are a few imagined scenarios:

• Heather receives a gift card to your restaurant for her birthday. She goes to the restaurant website to see how much is on the card and while she is there, she spots your Free Dessert Friday promotion. She invites all of her girlfriends out with her on Friday night.
• Bob is surfing your website looking to buy a canoe, which is on his wish list but which he'??s on the fence about. While looking, he types his information into the Loyalty Link to check his loyalty points. He sees that if he buys the canoe, heâ??ll get a discount from his reward points.
• Anne visits your clothing website to check her gift card balance on Loyalty Link. While looking at her account, she sees that her gift card account doubles as a reward program. She makes a mental note to come back to your site the next time she is looking for new clothes so that she can work toward her reward.

Pretty great, right?

How do you get a Loyalty Link on your website? There are two different options: you can do it yourself or we can do it for you.

1. If you want to do it yourself, go to our Loyalty Link instructions page, where we offer you clear and easy steps to cutting and pasting the code into your website.
2. If you don't know what "code" is, or "cutting and pasting" for that matter, you can give us a call or email us and we can set you up for a small fee. This is also a good option for you if you simply don't have the time or inclination to mess with the computer end of things. It usually takes us about a day to install.

It's that simple. Unlike solutions that are part of your internal point of sale (POS), you can use the information on StickyStreet to boost your business through Loyalty Link, not trap it inside your computer or in one of those credit card terminals. At StickyStreet, we put information to work.