QUESTION

We are operating several gasoline stations and I'm planning to create a loyalty program for our customers using your product. I'm planning to reward our clients based on every liter they purchase from us. Example:

• Gasoline Station number 1
  
  • For every liter of gasoline/ unleaded = 5 points
    
  • For every liter of Diesel = 3 points Gasoline
    
• Station number 2
  
  • For every liter of gasoline/ unleaded = 10points
    
  • For every liter of Diesel = 6 points and so on......

Questions:

1. can I have two different ratios (quantity versus points) in one campaign?

2. can I use only 1 account in managing several gasoline stations? 

TIPS / ANSWERS

We do recommend generally having a campaign(s) across all your stations. That way, your customers can still earn and redeem rewards across your network of stations.

Since you want to award points, but don't want to use the amount paid as the basis, I would simply ignore the "$ / Dollar" label and simply enter the amount of liters instead. Then you would also assign a single "base" points-per-liter ratio (ex: 5 pts per liter), and then you can also use the Promotions to change the amount of points earned per liter by station, gasoline type, or temporary promotion. Examples:

• "25% more points on Tuesdays!" (if tuesdays are your slowest day)
   Promotion Setting: x1.25
• "Station ABC - Diesel: 10pts per liter"
   Promotion Setting: x2 (2 x 5pts per liter = 10pts per liter)
  
• "Station XYZ - Unleaded: 3pts per liter"
   Promotion Setting: x0.6 (0.6 x 5pts per liter = 3pts per liter)
  

Note: In the upcoming version (v3) of StickyStreet, we'll allow you to change the "label" of the currency, letting you call it what you want, be it "liters" or anything else.